About Pure Ask Act Live

Message From LUNA and Breast Cancer Fund

Our Commitment to Breast Cancer Prevention

Gary Erickson and Kit Crawford
Owners of Clif Bar and Company

Gary Erickson and Kit Crawford
When LUNA Bar launched in 1999, we wanted it to be more than a whole nutrition bar for women. We hoped to also support women throughout their day and in their communities. To help us reach that goal, we partnered with the Breast Cancer Fund. To date, in addition to placing their logo on every LUNA package, we have raised over $2 million for their cause, volunteered hundreds of hours and educated thousands on the importance of prevention.

Breast cancer hits very close to home for us. Gary’s mother is a survivor and many of our employees have also been touched personally by the disease. Across our company, we are committed to supporting the incredible work of the Breast Cancer Fund. Please join us in our campaign to ask, act, live to reduce breast cancer.

We are honored to continue our support of the Breast Cancer Fund and further elevate our partnership through the introduction of the Pure Prevention campaign, a collaborative effort from LUNA and the Breast Cancer Fund.


Jeanne Rizzo
R.N., President and CEO of the Breast Cancer Fund

Jeanne Rizzo

The Breast Cancer Fund is the leading national organization focused on identifying the environmental causes of breast cancer and preventing the disease. We are pleased to partner with LUNA on Pure Prevention, a new campaign to shift the “pink” paradigm, inspire action and build community to prevent the environmental causes of breast cancer.

No more than 10 percent of breast cancers are genetic, and science increasingly points to environmental factors in the sharp rise of breast cancer incidence. For this reason, the Breast Cancer Fund has adopted the bold mission to eliminate the environmental causes of the disease, including toxic chemicals and radiation. Through public education, policy initiatives, outdoor challenges and other innovative campaigns, the Breast Cancer Fund mobilizes the public to secure the changes needed to stop this devastating epidemic.